Profit intelligence for Google Ads & Merchant Center

Stop optimizing for ROAS.Start optimizing for profit.

CueProfit blends ad spend, product cost, shipping, returns and fees into one true profit view — so you scale what earns margin and cap what quietly bleeds it.

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cueprofit / overview · last 7 days

Net profit

+18,420

POAS

2.94

Wasted

−740

Daily net profit

+18%
Shopping / hero SKUs+8,420Scale
PMax / outlet−740Pause
Search / brand+1,960Hold

+14.7%

incremental profit surfaced in the first audit

2.4M+ RON

ad spend modeled down to true margin

3.8×

break-even ROAS exposed on thin-margin SKUs

The operating view

Every panel answers one question: will this make money?

Built around a merchant's real constraints — margin, stock, feed health and confidence — not the vanity metrics that hide losses.

Margin truth

Blend ad spend, product cost, shipping, returns and fees into one profit number — per campaign and per SKU.

conversion value300.00
product cost−220.00
ad spend−100.00
net profit−20.00

Waste radar

Products and campaigns that look fine on ROAS but lose money after costs.

PMax / outlet inventory−740 RON
Shopping / clearance set−312 RON
Search / broad match−188 RON

Feed pressure

Catch Merchant Center issues and tracking breaks before they drain spend.

Disapproved items4
Weak / truncated titles12
Conversion tracking gaps2

Next move

A ranked list of what to stop, fix or scale — each with estimated weekly impact and confidence.

Pause PMax outlet group

+740 RON / wkPause

Scale hero SKU shopping

+1,960 RON / wkScale

Cap broad-match search

+430 RON / wkCap

The break-even model

A 3.0× ROAS can still be a loss.

Margin, not multiples, decides profit. CueProfit computes the real number for every campaign and product, then ranks the decisions by expected impact.

Single order, 3.0× ROAS

Net loss
conversion value300.00 RON
product cost−220.00 RON
gross profit80.00 RON
ad spend−100.00 RON
net profit−20.00 RON

See your true profit in one sync.

Connect a read-only Google Ads account and watch the placeholders fill with real margin.